What Is My Home Worth?
Changing the Way our Clients Experience Real Estate
Columbia County is full of discount brokers who will gladly price your home below its market value (underpriced homes sell fast), so that they can expend the least amount of effort possible to sell your home which allows them move on to their next listing. And, all along, they convinced you that selling your home fast was your goal.
The greatest satisfaction to the seller comes from selling your home for the most money possible. Selling it fast is second.
When you work with us, it’s all about YOU and YOUR goals.
Our approach is that we will listen to your real estate goals, assess your home’s condition, and we will analyze market data and facts to justify the highest price possible for your home. Our financial background allows us to offer reliable advice along the way about the price of your home and its position in the market (rather than relying on our “feelings” about what the market is saying) to help guide you through every step of the selling process where other less-savvy brokers tend leave money on the table.
We have found that the least amount of satisfaction from a seller perspective is a result of a broker who “is a really nice guy” and tells you everything you want to hear, instead of giving you the facts. We see overpriced houses all the time and they languish on the market for months, sometimes, years, and the broker doesn’t have the courage to tell the seller that the house is overpriced.
Don’t just put a sign up and list your home with any Realtor®. Entrust the sale of your home with the team who has the background, skills, and experience to deliver you what you want.
Realtors Are NOT All Created Equally
John McPherson’s background in finance and business is unparalleled in the residential real estate industry. He has been evaluating real estate since 1995 – moorages, apartment complexes, natural gas pipelines, parking lots, and yes, residential real estate.
He deals in the most complex of residential real estate transactions every day. It is the structure of the deal and the money exchanged which determine whether the deal actually closes. John have closed deals that could not have closed without our ability to think creatively through nontraditional financing and contract alternatives while negotiating tenaciously to achieve our client’s goals.
Anyone who’s 18 and has a license can help you buy a home. But you want the kind of experience on your side so that you can be confident that you got the best deal possible for what is likely the most valuable asset in your portfolio – your home.
You Choose The Price
Our experience finds that most sellers want to extract every last possible dollar of value out of their home before moving onto a bigger home, or retirement, or more expensive city-life.
However, we understand that sometimes, sellers have reasons to sell quickly, rather than for the most money – for example, relocating for a new job or starting a new family.
We offer flexibility to you with a 3-tiered pricing approach depending on whether you want to sell your house fast, sell it for the most money possible, or somewhere between. We can help you price your house so that it achieves your goals.
When we sell your home, we analyze your actual place in the market and offer our assessment of a fair price at what we think your home will sell at, given our years of experience AND local market data and facts. This initial assessment is a VERY accurate price in order for the home to sell at the highest price within the average days on market for Scappoose.
But maybe you need more money out of the sale and you have more patience to let the house stay on the market for many months beyond the local average – all you need is one buyer willing to pay over market value because they love your specific one-of-a-kind house. We can start high and see what the market says. We can always adjust pricing later. In other words, if I think the home will sell at $450,000, and you don’t like my number – let’s revisit what you really want out of the sale, rather than seeking out a different opinion. I will work hard to justify selling your home at a higher price if you have the patience for that.
Or, perhaps, you just want to move on to your next adventure as quickly as possible with the least amount of stress because time is of the essence for you. Let me know that. If I think he home will sell around $450,000 under normal market conditions, we may want to give you a few extra months by pricing it below my recommended price in an effort to communicate to the world that this is The Deal they’ve been looking for. Sometimes, under certain circumstance and if you are lucky, this approach can, as an added bonus, initiate a bidding war.
Being open an honest with us about your price and your goals and sharing your thoughts with us as your trusted advisor will place you in the best possible position to achieve the success you seek.
We work with you to achieve YOUR goals.
An MBA In Your Back Pocket
When you choose John, you gain instant access to a real estate broker who has more financial transaction experience that any other real estate broker in Oregon.
John has over 20 years of experience in achieving the highest profit possible for the people he works for. Most other brokers act as independent salesmen and come from a culture whose goals are to serve themselves first, and the client comes in second. Unlike any other real estate broker in Oregon, John, as a Chartered Financial Analyst® charterholder, is required to adhere to the following ethics standards.
The Chartered Financial Analyst (CFA®) Code of Ethics maintains that John must:
- Place the integrity of the profession and the interests of clients above their own interests
- Act with integrity, competence, and respect
- Maintain and develop their professional competence
In residential real estate, it is common for deals to stall and for buyer to walk away because of surprises during the inspection process. Where other brokers fold at this point in the process, John welcomes the challenge by using his financial creativity and his network to get an un-closeable deal closed.
John doesn’t leave your money on the table – John secures more value out of the your transaction than most real estate brokers can only imagine.
We know you will have the best outcome possible if you put John’s background, skills, and experience to work to help you reach your goals.
English Isn’t Your First Language?
Or, perhaps, there is a buyer who is interested in buying your home but a language barrier exists. No problem. John can help remove communication barriers and instill trust throughout the sales process by speaking in someone’s native language.
John speaks the following languages:
- English
- Russian
- Spanish
- German